[PDF.81cc] Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

[PDF.xr84] Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

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 | #192534 in Books |  Bloomstein, Margot/ Halvorson, Kristina (FRW) |  2012-03-02 |  2015-03-02 | Original language:English | PDF # 1 |  9.25 x.43 x7.50l,.90 | File type: PDF | 184 pages

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||1 of 1 people found the following review helpful.| Great for anyone who struggles with – or is responsible for – creating content.|By BB_MKE|If you need to create or explain content strategy, this is THE source. It's informative, well-written and actually got me excited about creating content a proper content strategy. As a UX consultant, I've seen so many different, unsuccessful approaches by team members of differ| ||"This book is filled with easy-to-use models and examples from many different resources. The chapters are cohesive and easy to understand…Content Strategy at Work is useful as a supplement for anyone who is knowledgeable or has a personal interest in c

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care?

Because even if content strategy isn't your job, content's probably your problem--and probably more than you think. You or your business ha...

You can specify the type of files you want, for your gadget.Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project   |  Margot Bloomstein. I really enjoyed this book and have already told so many people about it!

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